4 Steps to Making Your Website Customer Friendly
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Revamping Your Business Website? 4 Steps to Making It Customer-Friendly

Having a website is one of the most crucial things for a business to have. If you don’t have one, then achieving success will only be more difficult. If you do have a website already, then you may want to consider revamping it from time to time (at least every other year) to keep up with modern style, SEO tactics, and to keep improving how usable it is for customers. It’s important that the people who use your site are able to navigate on it with ease and find the information that they need. Otherwise, they just might seek out other services from a site that they’re better able to use. To help make sure that your site is customer-friendly, here are four things that you can do:

Be Clear and Concise

When it comes to the content that is on your site, don’t put in long paragraphs. This will create boredom and can stress people out—especially in this day and age where people typically want to find their information as fast as possible. Just put in the right amount of words so that they can understand what your business is all about and what services and products you have to offer. Save the longer content for your blog where customers may choose to go to read up on extra information but it won’t be absolutely necessary to fulfilling their purposes for using your site.

Make Sure All Links Work

Make it a part of your monthly routine to go through your site and click on every link. You want to make sure that no errors come up and that every link leads exactly where you meant it to. If you don’t have links that work, this can lead to customers being frustrated and not being able to find what they’re looking for. As you come across errors, make sure to have them fixed immediately.

Have Your Site Critiqued

Having a second pair of eyes to go through your site could be very helpful. Get a few friends or employees to look through your site and test it out before letting customers access the new revamped version. Have them give a critique on what they like about it and what you should do in order to improve it. They should also make note about how it may look from a customer’s point of view. Be humble about what they have to say. Take their advice and use it wisely to get the most from your website.

Allow for Customer Reviews

Allowing for customers to review your services directly on your site gives your clientele a voice. Evans Tire & Service Centers, for example, does this by featuring customer views on their site where visitors can look at their ratings and see how the experience was for previous customers. Doing this creates trust between the business and the site visitor, especially if the visitor has yet to use their services. You can do this with your own site to attract more customers.

Having a great website is essential to doing business in today’s world where customers want to feel like they’re important. By taking their needs into consideration, you will find that your business will only benefit more.

About the Author Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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