Articles - Page 2 of 14 - Capital Professional Services

4 Old-School Marketing Techniques That Are Still Impactful Today

April 13, 2018
/ By Hannah Whittenly

Vertical video and Snapchat stories are two of the latest trends in online marketing. While these promotional techniques are appealing to younger audiences, they are hardly universal. In recent years,

Email Marketing: How to Organize and Execute Outreach Data

March 26, 2018
/ By Rachelle Wilber

Outreach marketing is an important concept in the modern world. It’s a form of marketing that goes back to the past in a way. It involves concentrating on the interactions that people share. A lot of

4 Types of Information Your Business Site Needs to Draw Customers to You

February 12, 2018
/ By Hannah Whittenly

Nowadays, we can consider a business site to be a company’s global storefront. It is the voice of your company online, and it is important to create a user-friendly interface that will draw potential

Own a Startup? How to Get the Marketing Skills You Need to Keep It Going

January 31, 2018
/ By Hannah Whittenly

If you have a startup, we’d like to congratulate you on taking initiative! With a startup, you can dive into a thrilling world of competition. However, you need to make sure you know how to get the word

Do I Still Need To Be Using Paid Advertising In 2018?

January 26, 2018
/ By Victoria Greene

The digital world is changing, but paid ads still add a lot of value. It’s a new year, and as with any new year, it’s useful to evaluate your advertising strategy from the previous year. Evaluation

Revamping Your Business Website? 4 Steps to Making It Customer-Friendly

January 25, 2018
/ By Hannah Whittenly

Having a website is one of the most crucial things for a business to have. If you don’t have one, then achieving success will only be more difficult. If you do have a website already, then you may want

Why It’s Important to Balance Your Offline & Online Business Strategies in the Modern Marketplace

January 24, 2018
/ By Karthik Reddy

The internet has changed the business environment and created a truly global commerce sector that can be used by anyone from anywhere. With it, the new breed of entrepreneur is capable of reaching a customer

8 Best SEO Tools that will Skyrocket your Search Rankings

January 18, 2018
/ By Dixie Somers

Far too many web developers and webmasters believe that search engine optimization, or SEO, is more dependent on arcane sources of hidden knowledge than it is on practical use of powerful tools. The truth

How to Make Your Email Marketing Outreach More Concise and Effective

January 15, 2018
/ By Rachelle Wilber

Email campaigns are an important part of your company’s marketing strategy. They will update your customers, grow your business and keep you in the forefront of customers’ minds. However, email marketing