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Top Mobile Marketing Tips to Reach the 77% of Americans Who Own Smartphones

Ever since the late Steve Jobs introduced the Apple iPhone in 2007, digital marketers have been paying close attention to the explosive growth in mobile usage. In 2016, market research firm PricewaterhouseCoopers

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4 Local Marketing Techniques to Give Your Business More Game

If you are a local business person, then it may seem confusing how to market your company’s products and services on the internet. While it can take some practice, the return on investment can be vast.

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Finding Your Niche: How to Adapt Marketing Techniques to Your Industry

You are trying to develop a marketing strategy that appeals to the particular niche industry in which your company resides. This can be tricky—especially if you are new to a given industry and are not

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The Dos and Don’ts of Successful SMS Marketing

Digital marketing revolutionized the way we do business, but the majority of it was limited to the desktop model. We designed websites, built campaign strategies and crafted content with the idea someone

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Top Tips to Improve & Increase Communication with Your Customers

Efficient and positive communication with customers is something that all business owners should strive to accomplish. Good communication will help you stay in business while poor communication will likely

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6 Questions to Ask an SEO Consultant

Getting your site to a top spot in the search engine rankings isn’t easy. It’s a lot of work and there’s always changes to techniques or ranking criteria. It makes sense for you to hire an SEO consultant

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4 Old-School Marketing Techniques That Are Still Impactful Today

Vertical video and Snapchat stories are two of the latest trends in online marketing. While these promotional techniques are appealing to younger audiences, they are hardly universal. In recent years,

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Email Marketing: How to Organize and Execute Outreach Data

Outreach marketing is an important concept in the modern world. It’s a form of marketing that goes back to the past in a way. It involves concentrating on the interactions that people share. A lot of

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4 Types of Information Your Business Site Needs to Draw Customers to You

Nowadays, we can consider a business site to be a company’s global storefront. It is the voice of your company online, and it is important to create a user-friendly interface that will draw potential

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