Internal Branding: How It Impacts Your Marketing Strategy
Marketing is all around today, from the circular ad you get in the mail to the Ford commercial you see on TV. And it’s been around forever — the Newsie-esque paper boys yelling about the latest edition
Continue readingSEO and Digital Marketing: How to Stay on Top of the Rankings
Digital marketing and SEO (Search Engine Optimization) are two subjects that are invaluable for achievement in the modern business universe. If you want to shine in the contemporary business landscape,
Continue readingTop Mobile Marketing Tips to Reach the 77% of Americans Who Own Smartphones
Ever since the late Steve Jobs introduced the Apple iPhone in 2007, digital marketers have been paying close attention to the explosive growth in mobile usage. In 2016, market research firm PricewaterhouseCoopers
Continue reading4 Local Marketing Techniques to Give Your Business More Game
If you are a local business person, then it may seem confusing how to market your company’s products and services on the internet. While it can take some practice, the return on investment can be vast.
Continue readingFinding Your Niche: How to Adapt Marketing Techniques to Your Industry
You are trying to develop a marketing strategy that appeals to the particular niche industry in which your company resides. This can be tricky—especially if you are new to a given industry and are not
Continue readingThe Dos and Don’ts of Successful SMS Marketing
Digital marketing revolutionized the way we do business, but the majority of it was limited to the desktop model. We designed websites, built campaign strategies and crafted content with the idea someone
Continue readingTop Tips to Improve & Increase Communication with Your Customers
Efficient and positive communication with customers is something that all business owners should strive to accomplish. Good communication will help you stay in business while poor communication will likely
Continue reading6 Questions to Ask an SEO Consultant
Getting your site to a top spot in the search engine rankings isn’t easy. It’s a lot of work and there’s always changes to techniques or ranking criteria. It makes sense for you to hire an SEO consultant
Continue reading4 Old-School Marketing Techniques That Are Still Impactful Today
Vertical video and Snapchat stories are two of the latest trends in online marketing. While these promotional techniques are appealing to younger audiences, they are hardly universal. In recent years,
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