Capital Professional Services

Besides keeping your web site focused, it is also import to consider accessibility. Some of the people who visit your web site will be suing different monitors that yours or running it at a different resolution. More importantly, however, some users will have poor eyesight or even completely blind. How do you ensure that your web site is user-friendly to people with these limitations?

You might need to make some changes to the way you code your site to sthat you don’t alientat this group of users. It is possible that they may be using a screen reader which reads the words out loud. Some screen readers are more advanced than others but in all cases you should do your part to help your web visitor. Stick to the guidelines given here as well as clean HTML and CSS and your web site should be more accessible. Read the rest of this entry »

“Build it and they will come” — at least, that’s what you’ve probably heard from a lot of web design firms wanting your dollars but not caring if your web site is a success. We’ll cover how to attract visitors on another page. Once you’ve got them, however, you’ve got to keep them interested. If your navigation isn’t easy to understand and consistent across all the pages of your site.

The components that make up the navigational structure of a web site are known as navigational elements. The first thing to consider is your domain or company name. If your company name is well branded, potential visitors may enter it into their browser’s address bar or a search engine. So although your name isn’t normally considered a navigational element, it becomes one when used to locate your web site. If this is a possibility for your site, keep your web site name short, don’t use punctuation or unusual spelling. You should also keep your subfolder names short, too, and for best search engine rankings, use keywords. Read the rest of this entry »