Capital Professional Services

“Build it and they will come” — at least, that’s what you’ve probably heard from a lot of web design firms wanting your dollars but not caring if your web site is a success. We’ll cover how to attract visitors on another page. Once you’ve got them, however, you’ve got to keep them interested. If your navigation isn’t easy to understand and consistent across all the pages of your site.

The components that make up the navigational structure of a web site are known as navigational elements. The first thing to consider is your domain or company name. If your company name is well branded, potential visitors may enter it into their browser’s address bar or a search engine. So although your name isn’t normally considered a navigational element, it becomes one when used to locate your web site. If this is a possibility for your site, keep your web site name short, don’t use punctuation or unusual spelling. You should also keep your subfolder names short, too, and for best search engine rankings, use keywords. Read the rest of this entry »