Staying competitive is becoming increasingly difficult in the current business climate. Whether you’re a small business looking to get your company off the ground or own an established organization that needs an advertising overhaul, a great PR plan should be your first step. If you have little to no experience in the PR world, seek as much outside help as you can from trusted sources. Promote your brand and stay ahead of the game with the following best PR strategies.
Focus on Content Creation, Not Generic Advertisements
The days of traditional ads are over. Now, consumers are looking for a reason to hire you or purchase your products. Ditch plain advertisements and start promoting your business with excellent content.
Focus on creating unique and engaging videos that put a spin on your business or attract customers through social media with campaigns that are meant to go viral. Staying ahead of your competitors means trying new PR strategies, and advertisements don’t fall into this category.
Find and Partner with Influencers
The best way to generate great PR is to partner with major influencers within your business sector. Doing this gives will earn you major credibility points among potential customers and within your industry.
When looking for credibility partners, there is no need to request a full-fledge interview or magazine article. A simple mention on social media or a quote in a blog post will do the trick. An individual with a master’s in public relations will have the knowledge and skills to seek out the best market influencers for your company.
Look for Top PR Outlets
It’s tempting to send out mass press releases using popular PR news sites. If you’re looking for real PR results, however, your focus should be on major media players.
Focus on key demographics that define your audience. Find the top media players in each demographic and push heavily for brand promotion. These can be online media publications, key celebrities, sports figures or even television talk shows. You’ll get more bang for your buck if you spend time wooing the big players in the PR game.
Finding the right PR strategy will take time, dedication and a lot of trial and error. What works for one business might not work for the next. The key to finding your PR niche is to hire the right professionals to work for your company and ensure that your resources are being maximized 100 percent of the time.
Author: Lizzie Weakley
Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.