High quality products and untarnished brand integrity are overriding factors for consumer sales. But what if you can boost sales without having to ramp up production expenses or splurge in premium marketing campaigns? Here’s five ways to attract customers using the power of psychology.
Based on professional research, adding a minimum to your product or service can increase customer participation. Attract customers by reminding them how easy it is to get started, such as a zero-down payment for the first month. This helps them see value in a purchase and give them motivation to act now.
Label Your Customer Base
Making them feel like an all-star cast or elite group will increase the odds of them referring you to their circle of friends. This ultimately leads to more customers for your business. Offer VIP passes and loyalty membership programs to spark a sense of rarity and value that customers can get behind.
Learn Consumer Behavior to Attract Customers
There is perhaps nothing more powerful than an entrepreneur’s ability to read a customer’s body language. What makes them buy something? What activates them to rally your brand to their family, friends, and coworkers? Pursue a master’s of applied psychology online to learn the skills needed to solve practical problems concerning human behavior and experience.
Be Honest About Your Shortcomings
Another professional study suggests that customers become more trusting towards brands that admit their strategic shortcomings as opposed to brands that blame external sources for their past failures. Buyers are people, and people know that other people make mistakes. If you are honest to your customers, they will embrace your brand more willingly.
Practice Urgency and Scarcity Effectively
Both events are known to boost sales. If you get a $20 discount on a product that was originally $50, wouldn’t you be rushing to your credit cards or cold cash? However, people tend to ignore and block email messages or phone calls that do not give information regarding how they can capitalize on these deals.
Attracting more customers is what businesses of all sorts and sizes work to achieve on a daily basis. While clever marketing schemes do provide needed boosts in sales and profits, it tends to be a temporary relief. Learning and mastering consumer psychology techniques, on the other hand, provides the correct marketing principles needed not only to attract new customers but to retain your existing customer base.
Untapped markets throughout the world are waiting for a product or service like yours. The problem is, you either don’t know they need what you have to offer and or you have no idea how to get it to the appropriate markets. While these are common barriers for entrepreneurs, they can be navigated with the right approach. Here is how to use international commerce to get your business booming.
Why Consider International Commerce To Get Your Business Growing
You don’t have to rely solely on a US customer base to get your business growing, which means (more…)
Businesses must understand what they can do to provide more value to customers than other firms can deliver. Valuable, unique and inimitable qualities, products, or services give companies a sustainable competitive advantage that lays a foundation for long-term success. Strategic marketing campaigns seek to maximize the benefits firms receive from such advantages. The following tips will help you use marketing to hone your competitive edge. (more…)
In many ways it’s never been a better time to set up in business; the internet has made life as a fledgling company faster, cheaper and more accessible than ever before. But if you need a financial boost, times can be very lean indeed (especially if you’re hoping for finance from the banks). With much of the UK’s funding for lending scheme going towards making mortgages more manageable for first time buyers, often it is difficult to get a loan from a traditional lender.
But there are all sorts of other options out there just waiting for a gutsy entrepreneur to take the initiative. There are online business funding options from short term providers like everline.com, but if you need money longer-term you will need to look elsewhere. Today we’ll be taking a look at another option: Crowdfunding.
What is crowdfunding exactly?
The concept is pretty simple. Instead of trying to source business funding from just one, big source (a bank or an individual investor), entrepreneurs pitch to a whole internet of potential small-scale investors. This spreads the risk for investors, making finding people willing to take a chance on your big ideas easier. Some crowdfunding sites even allow you to convert these “investors” into prepaid customers solving two problems at once.
Is it right for my business?
Every hopeful business owner believes their offering is the best thing since sliced bread – but when you’re using crowdfunding you have to be very sure. If your start-up doesn’t (more…)
You have set up your own business… Congratulations, you are officially an entrepreneur! But before you join the ranks of the Bransons and the Trumps, it is important that you keep focused and not make the same mistakes that thousands of new businesses have succumbed to over the years.
The most important strategy that any business can have is its marketing strategy. Don’t assume that “if you build it they will come” just because you posted an ad in the local paper and did some ad-hock work for Mrs. Jones in town that the word will spread about your wonderful services. In this digital age, marketing has an even bigger platform: the internet.
Having a Blog is an important feature in your marketing strategy, it allows you to provide “newsy” information to capture your reader’s interest.
Prospective clients rarely use catalogs or phone books, these days they will be searching the world wide web for their service providers, so ensure you have an up to date attractive website.Your website should not only be an “online brochure” for your business with Contact information, Price Lists, and Services but it is also your “Public Face” so it (more…)
Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens.
According to the Mobile Marketing Association (MMA), mobile marketing pumped $139 billion into the United States economy in 2012. Included in this figure were both consumer and business-to-business sales generated via mobile messaging. The organization predicts an annual growth rate of 52 percent in mobile marketing economic impact over the next five years.
This increase in sales and economic growth also created 524,000 jobs in 2012. These jobs can be directly attributed to mobile marketing in terms of additional employment in the advertising and marketing industry, as well as increased hiring at companies doing business via mobile channels. The finance, retail, and manufacturing sectors made up roughly half of the mobile spending in 2012, with a combined total of $3 billion.
Consider that the above statistics apply only to (more…)
Blogs are important to business success and are a primary method of personal expression to millions of people today. It’s one of the most important parts of the modern Web. Even if small bloggers mostly work for free or for tiny returns, the content that they produce certainly does have value. While traditional publishers always receive some kind of copyright protection for their work, bloggers seldom do. Bloggers have so far had no way to protect their work from web scrapers and spammers. This is where Google Authorship comes in.
Google has been on the lookout for some time for a system that can help protect the intellectual property rights of bloggers and at the same time help them gain some sort of authority for every piece of original work that they produce.
How Does Google Author Rank Work?
Ever since Google began to push its own Google Plus social media network, Internet observers have obsessively wondered about what plans exactly Google might have in mind for it. Most didn’t think that Google was simply having another go at competing with Facebook after the failure of Buzz.
Google Plus, though, isn’t (more…)
With online retailers rapidly increasing in market share, in store marketing has become a hot topic for “bricks and mortar” retailers. After all, once they have a customer inside their store, they have the upper hand and they need to maximize that advantage while it exists.
So what exactly is in-store marketing? According to BusinessDirectory.com in-store marketing is “Sales promotion at a retailer’s location, with bundled offers, expert advice, product demonstrations, product samples, special discounts, etc. Also called in-store promotion.” In other words, pretty much any type of advertising or promotion done inside the store to get people to buy certain products.
Marketers are getting more creative with things like floor stickers, advertising on the shopping cart itself, coupon holders, coupon exchanges, Brochure Holders, in store displays, banners, posters and almost anything else you can think of to entice customers to buy.
One of the biggest trends these days is (more…)
These days, everyone is looking for a unique niche. The key is to find something that interests you and also has the potential for profit. Before jumping in head first you should do some research and find out how much demand there is for your product or service.
If you are considering a product you might go to a site like eBay or Amazon and find out how many people are offering products like the ones you are considering. How quickly do they sell? How much bidding competition is there? How strong are prices? Once you have determined the area you would like to pursue you can start small. You could actually open an eBay or Amazon store yourself and tap into their pool of clients. Here is an example of a sort of off-beat business that would appeal to just the right person. ~Tim McMahon, editor.
Selling Vintage Brooches Online
Vintage jewelry is a great market to establish an online business because it is popular, fun, and rewarding. Vintage brooches in particular have good potential to sell online since there are so many different brands and styles. It is important to choose the brooches you want to sell carefully, help buyers complete purchases with flexible payment options, and properly clean your inventory. Vintage brooches can range in price drastically from quite inexpensive to fabulously expensive. This Tiffany brooch from the National Museum of Natural History in Washington D.C. contains a beveled square-cut emerald discovered in Colombia between and : acquired by Sultan Abdul Hamid II and placed in a platinum setting, surrounded by 109 round and 20 baguette cut diamonds by Tiffany & Co. in 1950.
Choosing the Right Brooches
Because there are thousands of vintage brooches available, it can be (more…)
Google has a new search system in place; it’s called Secure Search. Before the new system arrived, Google’s search engine operated in a transparent way. Each time a searcher clicked on a search result, Google let the website know what search term the user used to find the website. But those days are gone, under the new Secure Search system, users search on a secure and encrypted https:// version of Google. When a searcher clicks on his search results, he is only taken to the website through a redirect. The website is given no information about what search term was used.
It may be comforting for Internet users to know that they are able to search anonymously but for website administrators and SEO professionals trying to study their traffic to figure out how they are doing, though, the change makes life difficult. Secure Search only hides organic search engine clicks. AdWords advertisers can still see the search terms used by visitors arriving through AdWords clicks.
What does Secure Search mean for search engine optimizers?
With Secure Search, website administrators have no idea what search terms visitors use to arrive at their website. If you are a retail website with products to sell, you can no longer find out what search term got you a sale so that you can target the term with new website content.
Since you are no longer able to optimize your website to the keywords your core customers use, your website may begin to show up to searchers whom you don’t wish to target. Your bounce rate can go up as a result.
You won’t be able to study the search terms that visitors arrive at your website by and correlate them with the pages on your website that they hit. As a result, you won’t be able to figure out what your visitors are looking for and then make changes on your website in response. Overall, both Google searchers and websites that (more…)