Businesses must understand what they can do to provide more value to customers than other firms can deliver. Valuable, unique and inimitable qualities, products, or services give companies a sustainable competitive advantage that lays a foundation for long-term success. Strategic marketing campaigns seek to maximize the benefits firms receive from such advantages. The following tips [...]

Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens. According to the [...]

Blogs are important to business success and are a primary method of personal expression to millions of people today. It’s one of the most important parts of the modern Web. Even if small bloggers mostly work for free or for tiny returns, the content that they produce certainly does have value. While traditional publishers always [...]

With online retailers rapidly increasing in market share, in store marketing has become a hot topic for "bricks and mortar" retailers. After all, once they have a customer inside their store, they have the upper hand and they need to maximize that advantage while it exists. So what exactly is in-store marketing?  According to [...]

These days, everyone is looking for a unique niche. The key is to find something that interests you and also has the potential for profit. Before jumping in head first you should do some research and find out how much demand there is for your product or service. If you are considering a product you [...]

Modern sales teams are bombarded with more information than they can handle. A deluge of proposals, digital content, sales data, emails and marketing materials, often leads to decreased attention spans and slowing of important daily sales activity. Coupled with no time to sharpen their sales skills, your team can benefit from visual-based training to help manage the [...]

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