Business Budgets: How to Make the Most of a $300 Monthly Marketing Cap

As a small business owner, one of your most significant challenges may relate to marketing on a dime. In fact, 50 percent of small businesses contacted in a survey reported that they spend less than $300 per month on online marketing. You may be wondering how a small...
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3 Reasons Your Business Social Media Strategy Isn’t Performing Well

Social media is an important tool that can increase brand awareness for a company of any size. It can also act as a way for the company to interact with its customers and learn more about their wants and needs. However, you can't simply post a few links to Twitter and...
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Standing Out: 5 Ways to Carve Your Own Marketing Niche

Marketing has changed quite a bit over the years. While big national brands can still blast their ads out through big media like television and radio, most companies have found that they need a more targeted approach. You need to find your marketing niche, and if it...
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Web Design Basics: What Your Business Site Needs to Be Helpful to Customers

With the vast move to digital marketing and online business over the past several years, it has become imperative for every business to have a website. When constructing a business site, it's important to think of the web design basics that will be most useful to...
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The Evolution of Mobile Web Design

To build a website that performs well on smartphones remains a challenge we’ve yet to completely crack. Back in the day, mobiles were used simply for calls and messaging; what a way we’ve come since then. Today’s smartphones are powerful computers, with expanding 3G...
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